We live in a world driven by content. Like, how many times have we heard that content is king? From small businesses to politics, everyone’s using it to their benefit. Let’s take a refresher and go back to the reasons why content is everything in today’s world.
1 – Content marketing helps you generate more traffic and leads.
There are a lot of ways to increase traffic on your website. But nothing beats the power of a good content. And it’s not just enough to publish a killer one. You have to vary the length and think of a suitable format to make it more appealing to your audience.
A decade ago, the ideal length for a blog post should be at least 300 words. Now that the competition is tougher, longer posts get linked more often. It’s believed that in 2019, a blog post should have at least 1,600 words to get noticed.
It still depends on the amount of content you really need. There are authority blogs with more than 1,000 words per post. There are some with less than 500.
Take Seth Godin’s blog, for example. His content is usually short and straightforward but his website is among the authority sites in the world of internet marketing.
It only goes to show that quality is still more important than quantity. And if you’re already an established blogger, there’s no need to put that much effort with numbers.
Once you have established yourself as a marketer, you will create not just leads but qualified leads that can grow your business.
Meanwhile, we should also keep frequency in mind. How often do you post per month? A survey revealed that companies that publish at least 16 blog posts a month get 3.5x as much traffic as those that publish zero to four.
The difficult part in being consistent with blogging is finding a good topic for the next post. For that matter, it helps to use a tool, like the Growth Commander to help you find viral topic in your niche.
I have been using this tool for quite some time now. It is easy to use and it’s like an all-in-one platform because you can use it for blogs or ecommerce website.
2 – It gives you the competitive advantage.
Websites with great content marketing strategy make it on top of search engine. And when a website is easily discoverable, it can improve its position as a brand. It eventually displaces competition, too.
One of the keys to successful content marketing is to master Search Engine Optimization. Even if you have relevant content, you will find it challenging to rank on search engines without optimizing each post first.
SEO is an art that is easy to learn but can be tricky to implement. It’s divided into two main categories: the on-page and off-page SEO.
With on-page SEO, you look at the technical details before publishing, like checking if the article has enough keyword density or if it has meta-tags before you hit publish. It involves thinking of title tag for links and checking how the site performs.
On-page SEO involves optimizing these elements on your website:
- Meta title
- Meta description
- Internal links
- Title page
Off-page SEO, on the other hand, entails submitting on directories, bookmarking on social media, commenting on other blogs and posting on forums.
Because SEO can be quite complicated, just remember these three most important things when formulating your strategy:
- Build links
- Have a proper on-page SEO plan
- Optimize your keywords
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Link building is one of the SEO strategies wherein you get other sites to link back to your site. The best way to build links is to point your readers to other post on your website or internal linking.
Earning backlinks is a bit time-consuming but the results are significant. It involves commenting on blog, publishing on directories, creating forum signatures, and guest-posting on other websites.
When it comes to keywords, it’s recommended to look at certain words you use when describing your products or services. Enter these words on the search bar and look for other related terms. These are the similar queries that people search for.
Keyword placement is as important as finding the best words to use. Your keywords should be seen on the first 100 words of your article.
For best results, the keywords should also appear on the URL, headings, and in the image file name and alt text. This gives you a greater chance of ranking on search engines.
3 – It establishes trust and builds relationship with your audience.
All relationships are built on trust. But before thinking of establishing trust, work on starting the rapport first. As a marketer, the best way to do that is by crafting a good content.
What makes a good content? Just be useful, they say. But to be the best, you have to look at your content as a product. Are you confident people will buy it? Will they to bother to share it on social media?
Columnist Patrick Stox of Search Engine Land’s believes quality content follows Google’s webmaster quality guidelines.
The first rule is to make the page primarily for users and not for search engines. In short, Google does not websites that use tricks to improve their rankings on search engines.
One more qualification of a Google-approved website is if it is valuable. A good rule of thumb is to ask yourself before publishing, “will it help my audience?”
Sometimes we just have to forget about search engines at all. Think that you will still do that even if there’s no search engine to rank for.
4 – It adds value to your business.
Creating relevant content is one of the ways to add value to your business. If it solves your audience’s problem, it will give them the impression that you are considering their needs and you’re not just after the sales.
How will you know the things that bother your target audience? Look at their feedbacks. It could be a feedback to your own product or service, or maybe from your competitors.
A how-to article is one of the best kinds of content because it solves people’s concerns. For example, if you have an essential oil business, you may come with an ultimate guide in using essential oils.
Or if you’re a blogger on the finance niche, you may even come up with a budget tracker and give it for free, in exchange for a subscription to your mailing list.
When your audience feel that you value them, they will likely keep coming back for more.
5 – It improves your brand visibility.
Building brand awareness is a lot easier now that there’s content marketing, compared to the times when you have to rely on ads to get your business noticed.
Let’s say you are a small brand trying to make a name in your locality. Before, you have to invest in newspaper ads to let people know about your business.
These days, it’s as simple as putting up a website, creating social media pages, and voila, you can now tell the world about your new venture.
6 – It’s cost-efficient.
Back in the day, people only relied on traditional media like print, TV, and radio for their marketing needs. We are lucky that there are other mediums to help us advertise our business.
When done right, content marketing can be the most cost-efficient and most rewarding medium you can use.
Building a website is cheap, compared to paying for a TV ad. If you are starting a blog or creating a website for your business, I can recommend Siteground hosting.
I love Siteground because they have an amazing support. You can also buy your domain from them or if you want a cheaper one, buy from GoDaddy.
A premium hosting will cost you $35 per month or $420 a year. It’s still way cheaper than paying for traditional media. A 30-second on local TV station will cost you anywhere from $200 to $1,500.
Add social media marketing to your strategy and you will likely get more exposure. It’s free and with a reliable software to automate your posts, you may not need traditional marketing at all.
One more thing that makes content marketing cost-efficient is you can repurpose it. It’s actually free, you just got to be creative on how to make good use of an existing content.
7 – It helps your audience make a fast buying decision.
When done right, your content can actually influence your audience to make a purchasing decision.
A typical buying decision process starts with problem recognition. It is followed by information research and that’s where you fall as a content marketer.
You can use your content to give your audience the information they are looking for. Let’s say you sell gadgets and your audience searches for the “best budget phones.”
You may create a list of all the mid-range phones and let your user compare from your website. If that article is discovered, your audience will likely stay longer on your website and even buy from you.
Or let’s just take a look at established bloggers. They simply review a certain product and people buy it, and they get paid for it.
Like these bloggers, you can use your website to encourage readers to purchase something and that means instant cash!
You can work as an affiliate of a product and earn a commission when someone buys using your affiliate link. Helping people make a faster purchasing decision is just one of the little known benefits of content marketing.
8 – It positions you as an expert in your industry.
I will give you an example. Back in 2015, outdoor equipment REI made a surprising move when they launched the #OptOutside campaign right in time for Black Friday.
They closed all their doors across the country and let their employees enjoy outdoor activities.
Like, who the hell would close their doors on the much-awaited shopping time of the year? But guess what!
This bold move was actually effective because people see their content aligns with their audience’s vision and passion.
It only goes to show that when you are sincere with your aspirations in business, it shows even in your content. That hashtag became a trend back in 2015.
Content marketing is no longer an option nowadays. If you want to succeed online, make content marketing a part of your strategy. It may involve a lot of processes but when done right, it can be very rewarding.
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