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Nowadays, so many marketers are sold on the idea that they need to steer clear of blogging and only focus on more popular avenues of marketing. Big mistake. While it may be true that blogs aren’t being read as much as they used to be, they are still very lucrative because of the fact that people still read articles online.
If you happen to be blogging right now, smart move. However, many bloggers tend to hit obstacles when they run out of different methods through which they promote them. In this article, we are going to give you 10 of the best, free ways to market your blog in 2017 and beyond.
In addition to this post, you can read my post on how to start a profitable blog, as well as check out my free 5 day blogging and traffic primer course. I also have my premium, more advanced Blogging and Traffic Masterclass if you’re really serious.
Use Your Social Media Pages
According to the article at: https://www.dreamgrow.com/21-social-media-marketing-statistics/ There are more than 1.5 billion social accounts that are active on mobile devices and that number is growing, daily by at least 1 million.
Clearly, this is a given. If you are not utilizing Social Media pages to market your blog then you are definitely missing out. When it comes to Facebook, you can make a fanpage for any topic of blogging. As far as picture-based social media sites such as Pinterest, Instagram, Flickr, etc, you may need to be creative on the types of pictures that you post to entice your audience to click and read your blogs.
Obviously, YouTube marketing would be another great method of advertising. Speaking of which, utilizing videos to market and increase the readership of your blogs will kill two birds with one stone, as there will always be a portion of your viewers that appreciate videos. With the majority of Social Media sites being in an app and one tap away from your readers, they are definitely a great method of promotion.
Leverage The Following Of JVs Or Affiliates
One of the most effective free ways to market your blog is leveraging the following of JVs and affiliates. The #1 reason why this is such a powerful method of promotion is that the traffic you get is from a credible source. In other words, the audience you’re marketing to knows likes and trusts the person who endorsed your blog. To add to that, it provides a new topic that the JVs and affiliates can talk to their followings about and a steady stream of fresh content is one, sure way to keep and progress a big following. They will greatly appreciate you reaching out to them, and if you have a product and/or service for sell, that could also be very lucrative for both parties.
Post On Relevant Forums
Posting and commenting on forums that are relevant to your blogging topics is another great free way to market your blog. Many forums allow you to utilize a signature. When you make a comment or post on a particular topic, you also leave behind a signature and if it is enticing enough, people will click your link and checkout what it is that you have to offer.
Posting on relevant forms is also a great way to build your reputation and a massive, following that trusts you. When answering people’s questions thoroughly, and correctly, you are perceived as an expert in that particular. Plus, it spreads a positive message for all to see that you are genuinely out to help people. This can very easily have a snowball-like effect.
Start Your Own Podcast
As we stated earlier, utilizing YouTube videos to promote your blog is an excellent idea. Right along the lines of that is starting your own podcast. It is very helpful to put yourself in the shoes of your audience. Many people have 9 to 5 jobs and most of the time, they get home and they are just exhausted. They don’t have time to sit upright at the computer to read your blog or watch your YouTube video.
Fortunately enough, you decided to do podcasts, so your audience can kick back, relax and tune into your podcasts from the comfort of their own bed or sofa after a long day at work. How awesome is that? In a nutshell, it makes your content much more accessible to your audience.
Search Engine Optimization (SEO)
Starting out, SEO can be an extremely painful and time consuming process. Especially if you’re a newbie to it and don’t know what you’re doing. Yes, it’s a free way to market your blog, but you will pay in time and effort. This is why it is considered a more advanced strategy of promotion. You will need to perform keyword research, which can take up to a couple hours at a time to find a keyword that is highly trafficked with low competition. From there, you will need to make sure that your page is 100% optimized to show up in the search engines when people search for that specific keyword.
The #1 benefit from SEO is that when you master it and know how to consistently rank your blogs on the first page of Google for your chosen keyword, you can treat it as a “set it and forget it” marketing method, because your viewership will add up, consistently, while producing another snowball-like effect. As for a quick tip, if you read the article at: http://www.webpresencesolutions.net/seo-statistics-2017-seo-stats/ it states that businesses with a strong keyword within the title will rank up to almost 2 spots higher within the search engines. In this case, you will need to make sure that each of your blogs have a good keyword and that the keywords are always published within the title.
Install Social Media Share Plugin
Your target audience will not only come to your blog for new, fresh content, but they will also go there for any value that you have to offer them. That reason, alone, is why you should install a social media share plugin on your blog so that you can make it easy for your followers to share them. The best, free plugin to do this is Social Media Feather, but of course, there are many that you can choose from. Word of mouth marketing is extremely powerful and when the method of marketing is through social media share, you better believe that your posts will have a great chance of going viral and getting thousands upon thousands of views in a short period of time.
Emailing Your Subscribers
Boy, oh boy are you missing out if you aren’t utilizing Email Marketing within your business. According to statistics at: https://www.entrepreneur.com/article/251752, 9 out of 10 consumers check their email at least once per day. We can thank the unstoppable trend of smartphones for making it easy. And another great statistic to really drive it home for Email Marketing, is that 90% of all online purchases are done via email. By someone opting in to receive regular newsletters from you via email, they are giving you permission to enter their personal space. Similar to the podcasts, emailing your subscribers provides an extra way to get your content to them easily. Also, it’d be a good idea to market a product every now and then and be sure to only do so if it is a product where the value will outweigh the price – over-deliver. This is what brings you lifelong customers.
You can find out more about making money via emails here.
Here are 3 bonus ways to market your blog for free:
Network With Other Bloggers
Networking with other bloggers is very similar to leveraging the followings of JVs and affiliates for product promotions. More specifically, you want to network with bloggers who are not only on your level of experience, but who are also extremely successful within your particular niche. Surrounding yourself with these individuals will help pull you in the direction in which you want to go. And to add to that, you can always ask the very successful bloggers for tips and ideas that will keep you moving forward and help you get past any sticking points that may arise. Plus, you can partner up with other bloggers on JV product launches to make your business relationship so much more lucrative.
Use A Lead Magnet Or Freebie
Using a lead magnet or offering a free ebook on your blog is the most powerful way to build an audience. It is so effective because it utilizes something called the Law of Reciprocation. Basically, you give and then you receive. When you are offering something that is free and valuable to your subscribers, you utilize a strategy made popular by the great Jay Abraham – The Strategy of Preeminence. This should be the foundation of any business that you set out to build. The Strategy of Preeminence, as explained by Jay Abraham, is the strategy of being someone who nurtures and offers value to your following long before money has changed hands. Powerful, to say the least. So, whip up a 5-10 page lead magnet, put your heart and soul into it and install an opt-in form so that people can receive it via email.
Commenting On Relevant Blogs
Lastly, on the list of free ways to market your blog, we have commenting on relevant blogs. This can be extremely effective if it is done the right way. Of course, spamming someone else’s blog in efforts to get traffic to yours is not the way to go. If you come across a relevant blog that is getting a bunch of traffic, leave a comment that is of great value, and simply insert your name and website as your signature. This is very comparable to posting on forums and is a great way to get traffic because it markets your blogs, superfluously, which is the key to marketing.
There you have it – 10 of the best free ways to market your blog. If you are currently utilizing these methods of marketing, that is awesome. If not, then you are missing out on a ton of traffic that could be building your following by hundreds of people, daily. At first glance, all 10 may seem a bit overwhelming. Our advice to you is to break it down. Pick maybe 4-5 out of these 10 that you can do, consistently, and make it a daily routine. Within 30 days or so, you will witness the power of how effective free marketing really is.
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