This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link.
When it comes to building any sort of online business whether it’s a blog, website, service product… you won’t get any results without targeted eyeballs viewing whatever it is you expect to profit from.
Think of website traffic as fuel to a fire. Anyone can get a fireplace, but not everyone knows how to create “traffic fuel” to fuel it. This is the differentiating factor. Another way to visualize this is think of everyone in the world in a giant supermarket. You have set up a checkout lane with your own cash register, along with tons of other people who want to be entrepreneurs.
Your cash register (selling affiliate products, your own products, whatever it is) needs to get people checking out to walk through your checkout lane and is in competition to get people to check out from your lane instead of someone else’s.
If you can successfully do this, the sky is the limit as far as income you can make…as long as your people checking out are people in your niche of choice.
I have driven traffic in many different ways over the years, free traffic, paid traffic… and many different channels. I’ve learned and mastered affiliate traffic especially, traffic from building email lists, and Pinterest traffic….which is a method I have used to drive over 600,000 visitors to just one of my blogs.
The beauty of Pinterest traffic is that the way I use it, it’s totally free…
And it works in just about any niche. Pinterest has tons of different niches like dating, pets, finance, lifestyle, home, food, cooking, fashion, outdoors, do it yourself, and just about everything in between.
I have a blog in the dog niche that I created and monetized with ads, affiliate products and an e-commerce store… and I knew Pinterest would be a great way to drive traffic to the site. However, I didn’t know exactly how it would manifest…and it’s been a journey of learning what worked and what didn’t work over a few years.
So I’ll go into the details of what I focus on now to drive all of this traffic from Pinterest.
1. Build a Quality Profile
You want to start off by filling in your profile with at least 10 boards and 10 pins related to your niche. I recommend starting with a Pinterest business account, and once you create it, adding a nice short description.
2. Find Big Competitor Profiles
You can peruse Pinterest to find the huge competitor profiles in your niche. For example, if you’re in the cooking niche and you come across a food blogger or cooking blogger with 100,000+ or even 30,000+ followers, this is a leading influencer in your niche. This has many benefits including seeing how they have successfully built their following (their content), seeing their website, and having access to their followers.
3. Start Following People Following Your Competitor Profiles
You can follow the people who already follow similar profiles, because these are your target market and your competitors already found them for you. Pretty awesome, right? You can learn more about growing a big Pinterest following here.
4. Sign Up For Tailwind
Tailwind is an amazing software that lets you schedule your pins to post onto Pinterest. I use Tailwind to post 30-40 times a day to Pinterest to increase my Pinterest traffic. Otherwise you would have to manually sit at your computer and pin things 30-40 times a day.
With Tailwind, you can do this in about 1-3 hours a month, all in one shot. This is much easier and faster, plus it ensures you won’t miss a day. Constant pinning to Pinterest is incredibly important to grow traffic. You can learn more about using Tailwind here.
5. Apply To Group Boards
Group boards are a powerful way to get traffic on Pinterest. A group board is like a regular board that you can pin stuff to, except a group board is one that many people can pin to, and usually they can contain a ton of members, as many as 100,000+… some containing over 200,000. This means that if you pin something into a group board, if that group board has 20,000 members, that’s 20,000 potential FREE eyeballs… pretty powerful, right?
You can see what group boards people are in by looking at their profile, a group board usually has a little circle over it, compared to a regular board which does not. Once you find group boards in your niche, you can apply to them and join them, them use Tailwind to automate posting into them.
6. Leverage Tailwind Tribes
Tailwind tribes is a special feature of the Tailwind software in which you can join these groups called tribes. Tribes are groups in specific niches (for exampe, there may be a Pets tribe, or a Cooking tribe) where people with blogs in your niche all contribute pins into the tribe’s pool. You find other people’s pins in there relevant to your niche and pin them to your profile, and in turn they do the same.
So in short, it’s a way for you to exchange sharing some of other people’s content with your audience, for them doing the same, sharing your content with their audience. What a great way to get additional exposure and create a system in which everyone helps each other, right? This has been a great boost to my traffic using Tailwind for Pinterest.
That’s about everything when it comes to driving traffic from Pinterest these days! These methods work, and I get hundreds of people every day on just one of my sites. You can learn more details about Tailwind Tribes here.
“How Do I Profit From All This Traffic?”
Here’s a bit of an overview on different methods you can use to profit from all this traffic.
1. Affiliate Marketing
Affiliate marketing is a great way to make money with your Pinterest traffic. You can learn more about affiliate marketing here, and learn more about profiting with affiliate marketing using Pinterest here.
2. Display Ads
Display ads are basically ads you put on your web site from a third party like Google Adsense, Mediavine or others, and they will pay you when people click these ads. This is one of the least effort options for monetizing a web site and profiting with ease. I use Mediavine ads on my dog web site.
3. Building A List and Email Marketing
Once you start getting traffic to your blog or website, you can build your own email list/newsletter. All you have to do is add an optin form to your site, so you can collect emails and build a relationship with them. You can email them with an autoresponder service like AWeber.
Once you do this, you’ll be able to go in and sell items to them like affiliate products, send them to blog posts with ads on them, sell your own products and services, and more. You can learn more about making money from email marketing here.
4. Selling Your Own Products
You can sell your own products or services to your Pinterest traffic. I have lots of my own products I sell. If you want to create your own digital product, you can host it and sell it using the super easy to use Teachable platform.
In general, traffic is one of the most powerful things you can master. As an old mentor once said to me, “if you can control your traffic, you can control your success”.
Pinterest traffic is one of the best ways to get free traffic, so definitely follow the steps above.
If you haven’t started a blog yet, you can check out my post on setting up your profitable blog in 20 minutes, as well as take my free Blogging & Traffic primer course. If you want to go more advanced you can also pick up my Blogging & Traffic Masterclass here.
If you already have a blog and are ready to get started with Pinterest traffic, definitely check out the Masterclass.
If you want to get in touch with me, you can also fill out this application for a free 10 minute strategy session here.