This Post May Contain Affiliate Links
Here is a video that also explains how to get followers:
Are you trying to figure out how to get followers on Pinterest? You have probably realized the power of the visual search engine and you are wondering how to get the maximum out of it. There are a few steps to follow to gain more followers, and they are quite easy if you are active on the platform. The number of your followers will increase soon after you start working on this strategy.
Step 1: Optimize Your Profile
If you aren’t taking enough care of your Pinterest Profile page, you won’t get many followers to trust you. If someone finds you on Pinterest, they need to understand everything about you through your profile page.
You should your profile bio to insert a few keywords related to your niche, without seeming too spammy. Usually, a quick description of what content you promise to share should be enough.
You can also verify your profile using your blog. That way, the two are connected and visitors can easily find your blog and subscribe to your email newsletter.
Step 2: Add Your Social Media
Pinterest allows you to connect your social media account to your profile. This helps your potential followers feel less insecure about following you. They will be able to verify your identity by checking the content you share on other platforms. If you are consistent on all social media (using each one for the right purpose), then you will definitely gain more Pinterest followers.
You can (and should) add your Pinterest profile to your other social media accounts as well. If anyone is following you on another platform, they may want to follow you on Pinterest too.
Step 3: Add Pinterest to Your Blog
You can use your blog to verify your Pinterest account, but you can also use it to gain more Pinterest followers. If you add your Pinterest profile to the list of social media your audience can find and follow you on, you will get more followers. Also, adding a Pinterest share button to your blog posts helps a lot. It encourages your audience to pin your posts and spread the word about your valuable content. This helps in promoting your blog as well.
Step 4: Create Incredible Pictures
Now that your profile, blog, and social media accounts are all interconnected, it’s time to create content for Pinterest. The visual search engine only works with high-quality images. Therefore, you need to create those to pin and re-pin them over and over again. If you have any graphic design talent, this is where you let shine. Or, you can simply hire someone on Fiverr to get the graphics done for you for a reasonable price.
These pictures have to be visually appealing to your audience. You want them to be attracted to your content by looking at the image you have made for it. When you grab their attention more than once, they will most likely decide to follow you and re-pin your pictures.
Step 5: Optimize Your Pins
Creating an amazing image is just one step of the process. To get more Pinterest followers, you have to make sure your pins are seen by the audience. Once you upload a new picture to Pinterest, you can edit it to add a description. In that space, you can write an SEO optimized description to ensure the Pinterest search algorithm shows your pins to your target audience.
You can sprinkle some of the keywords that a searcher may enter into the Pinterest search bar to find your pins. Keep in mind that your description should be targeted at a human and not robot. If someone finds your pins but can’t read their descriptions, they aren’t going to follow you.
You should make sure that your headlines are interesting enough for your target audience to click on them. If you want more followers on Pinterest, you need to grab their attention and entice them to click on your pins. Whether they lead to somewhere else (like Pinterest affiliate links) or not, your pins must have incredible headlines, and content that backs that up.
Step 6: Join Group Boards
When you are just starting out, you won’t have many followers. Your pins won’t reach enough people when adding them to your boards. Pinterest Group Boards are an awesome place to start getting more views. Some groups in your niche may have thousands of people following them. Sharing your valuable pins every once in a while secure a huge reach for your pins. The people you reach will start following you as they see the value your content provides to them.
Understand that these group boards are regulated with their own admins. Each board has its own theme and rules. Before you start sharing your pins, it’s better to see what type of content is usually allowed.
Step 7: Follow Your Competitors (And Your Audience)
Sometimes, waiting for followers to come in takes too long. So you need to let them know you exist. The best way to do so is by following them first. They’ll receive a notification, check your profile, notice your pins, like what they see, and start following you in return.
You want to follow your competitors as well to keep an eye on what they are doing to get maximum engagement with their pins. Although you need to be original, you also need to use a Pinterest marketing strategy that works. If your competitors are doing well, you may want to replicate their moves to get that initial boost to get started.
Step 8: Stay Active
The final step is to remain an active member of the community. If you want to get new followers on Pinterest and keep old ones, you have to be active all the way through. Unless your niche requires you to be M.I.A. for months, you need to be active at least on weekly basis. That doesn’t mean you have to pin original content. You just need to share what you think is valuable to your audience. Whether it is yours, your competitor, or someone in a niche closely related to yours, you need to pin content that your followers will enjoy. You can figure out how to make money on Pinterest then.
I learned how to get followers on Pinterest using these 8 steps myself. They have helped me grow a big following of 4K people and the numbers keep growing. If you follow these steps, you will also gain more Pinterest followers.
If you liked this article, then make sure to check out these as well:
- How to Make Money With Pinterest Affiliate Marketing
- How to Make Money Blogging For Beginners
- Affiliate Marketing For Beginners