How to Get YouTube Subscribers (Interview with Paul James)

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In case you did not know, I have started my YouTube channel. The first question that I had to answer is how to get YouTube subscribers. If you are asking yourself that same question, I have a treat for you today.

Recently, Paul James has reached 100,000 subscribers on YouTube. I have met him once in a conference, and we’ve been friends for a few years now. I have asked him to join me for a YouTube interview to discuss his rise to 100K subscribers and his advice to new bloggers and YouTubers who want to give themselves a shot.

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You can watch the full interview below. However, this article is a TL;DR version of the whole video. You get to learn the most important ways to grow your YouTube channel. These tips are in no particular order as we discuss many things in the interview.

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1 – Carefully Choose Your Video Thumbnail and Title

“If I am not going to take the time to make a decent thumbnail, I may as well not upload the video.” Paul James

There is no denying that many YouTube users (both creators and audience) rely on thumbnails. Creators entice the audience by putting attractive thumbnails that encourage the audience to click on the video. And the audience relies on the thumbnail to decide whether the video is close to being interesting enough for them to watch it.

how to get youtube subscribers using thumbnails

The same goes for your video titles. You need to carefully craft a title that tells your target audience “this is the video you want to watch”.

NOTE: We are NOT saying have clickbait titles and thumbnails. Those will hurt your business as a whole.

2 – Use YouTube SEO Tools: (Recommended: VidIQ)

If you are going to write a well-optimized video title, you need to know what keywords to target. You also need to reverse engineer many of what others in your niche are doing to have a competitive advantage.

Using the right tools will help you achieve those goals without getting lost in too much technical stuff. You only need to download VidIQ (maybe even pay for the premium) and use it to maximize your efforts on the platform.

Are you struggling to get more traffic and leads without breaking the bank? Get my Pinterest Traffic Playbook for free, showing how I've driven 1.5 million pageviews to my websites with a unique Pinterest strategy that you can replicate.

Recommended: The Best Blogging Tools for Bloggers

3 – Always Have Your Audience in Mind

There is no point in creating content (be it a video, podcast, or even a blog post) if you are not considering the needs of your audience. All your content should target their pain points.

While you may think of promoting a few products to your audience, you should NOT overload them with many choices over a few days. When you promote one product consistently for a good period of time, you increase your chances of selling more of that product. Your audience is likely to trust you more when they see you’re passionately trying to help them. That’s actually the best way to make more money as an affiliate marketer.

4 – Focus on Building on Influence & a Personal Brand

You may be worried that you will be stretching yourself too thin when you join a new platform. However, putting out a YouTube video is actually helpful to your business if you do it right.

When you are constantly working on improving your content, and pushing yourself to become the best source of information, you gain more exposure and authority in your niche.

This means that those who know you from YouTube videos only can trust you when they see your ads on their feeds. And those who know you from your blog can watch your videos and get to know and trust you more.

Building a personal brand is what you need to have your focus on when you are trying to get more YouTube subscribers.

5 – Content is King, but Consistency Is That Important Too

We all know that the content you make defines your brand. If you are setting yourself as an expert in your field (which you don’t necessarily need to be), you should make sure all your content is well-researched and documented.

Recommended: How to Do Content Research And Get Viral Traffic

But that’s not it. You also need to work to put out content on a regular basis. You should always have a video ready to be published at a certain time. Without consistency, your channel will not grow as much as you want it.

There is a strong chance for a burnout especially in the first few weeks of you putting out videos. But you should not get discouraged. Keep publishing content and growth will slowly happen.

image for content is king for how to get youtube subscribers

6 – Invite them to a Journey

You don’t need to be an expert in your field, but you need people to believe in what you are doing. If you are not telling people you are an expert, you should be inviting them to your evolution journey.

Audiences are always looking for someone to support, as long as they are genuine about it. Everyone loves a good story, and being part of a successful one is a great opportunity for everyone to feel good about themselves.

When you involve your audience in your growth process, they enjoy supporting you and follow you strongly.

7 – Boredom Kills, Be Entertaining

The overwhelming majority of YouTube viewers are not uptight about what they want to hear from you. They are ready to learn but also be entertained. Your videos can discuss various complicated topics. Yet, you should always think of creating a nice ecosystem where everyone enjoys watching your videos and is willing to share them with their friends.

You don’t want your content to be too strict with no fun. If the audience feels that you are not enjoying what you are the doing, then they won’t enjoy watching you do it.

Keep your content as fun and informative as possible. You should aim to find that sweet spot where you share enough information with your audience while still having fun making your videos.

Recommended: How to Make YouTube Videos That Don’t Suck

8 – Stick to a Content Schedule

The last tip is one that I have mentioned above, but it needs to be reiterated alone. Having a content schedule is one of the best things you can do to have a successful online creator career.

Whether you are a blogger, photographer, YouTuber, or podcaster, having a regular schedule when your audience expects your content is very important.

This will work as a motivation for you to always have something to share with your audience. You don’t just forget about them because your schedule is already set up.

Your audience can also rely on you to stick to your schedule and provide them with helpful content.
To keep a content schedule, you can use Trello. I use it all the time.

content schedule on trello for how to get youtube subscribers

Final Words:

I would like to thank Paul James for agreeing to the interview and for sharing with us his experience in growing his YouTube channel.


It is not an easy feat to get to 100K YouTube subscribers, but it is also not impossible. If you work constantly on your channel, you can grow it to have an even larger audience. Patience, consistency, and quality are the three keys to the success of your YouTube channel.

Once you have a big Youtube channel, one of the best places to send all those new fans and visitors is to a blog. If you haven’t started a blog yet, check out my free 5 day blogging and traffic primer course. I also have my premium, more advanced Blogging and Traffic Masterclass if you’re really serious. (Another way to make things go much faster is to get personal help of someone who has done it before.

(…Another option is to have someone make your blog for you.)

If you like this article, please check out more of our content below:

2 thoughts on “How to Get YouTube Subscribers (Interview with Paul James)

  1. Technicalsay says:

    I went through your posts and what I found in your posts was truly amazing and keep up the good work. you share a such of wonderful information, it’s very helpful to us.

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