This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link.
One thing that you must know is it’s absolutely possible to make money sending emails. There’s some people who have mastered how to make money sending emails and even do this for a living. It will 100% work for you if you are willing to put in the time and effort to do it right. The truth is that 98% of people sending emails fail because they neglect building their list right out the gate. This is a HUGE mistake and can cost you to leave a lot of money on the table.
Fortunately enough, you stumbled across this post and with that, I am going to give you the full, inside scoop on how this whole making money sending emails thing works and the exact steps you need to take to succeed.
Now, usually, one of the best ways to generate leads online so you can actually send them emails is to start a profitable blog. You can read my post on how to start a profitable blog, as well as check out my free 5 day blogging and traffic primer course. I also have my premium, more advanced Blogging and Traffic Masterclass if you’re really serious.
Okay so let’s get into email marketing…
Choose The Right Email Service Provider – ESP
When learning how to make money sending emails, it is a MUST that you choose the best, Email Service Provider, or ESP for short. Aweber is the ESP that gets my highest recommendation.
According to the statistics in the article at: http://www.toptenreviews.com/business/marketing/best-email-marketing-services/, Aweber has a 91% deliverability rate, which is outstanding. This means that almost 10 out of 10 people will receive each and every email that you send. Aweber has always been in the top 5 ESPs for at least the last decade or so and is one of the most popular. Many users report awesome deliverability rates, but they also talk about how easy it is to navigate the platform. Another great thing about Aweber is that they do offer a free 30-day trial to those who open a fresh account. You really get more than your money’s worth utilizing their services.
Use A Lead Magnet To Build A List
When starting out with making money sending emails, one of the first steps you need to take is to utilize a lead magnet in order to build a following. The problem is that people have no idea who you are and what your intentions are in the niche you choose, but all of that can change in an instant. (If you have an option on your blog for people to opt-in, you are golden because they know who you are and what you are about. Learn How to Start A Blog In 20 Minutes here)
The purpose of utilizing a lead magnet, which is basically a free ebook or video, is to have something of great value to offer to your audience without any monetary exchanges. In this article: https://www.referralsaasquatch.com/7-surprising-stats-about-customer-referral-programs/, the University of Chicago states that non-cash incentives are 24% more effective at boosting performance than cash incentives. This comes as no surprise at all.
Doing this will not only build you a following of people who are interested in your niche, but it also allows you to get your “foot-in-the-door” to potentially turn them into lifelong customers. As far as offering value, I cannot stress it enough, because it’s a great indicator as to whether or not your customers will buy from you in the future. Think about it – If they see that your free value blew their minds, they will bite their nails waiting for you to launch a product and when you do so, they will, literally, throw their money at you. On that note, we cruise, smoothly, into the next point.
Small Product Promotion – Generating Buyer Leads
When you get a good customer base to work with, it will then be time for you to be open for business 24/7. And when we say 24/7, that is what we mean. You will make money while you sleep, because the internet doesn’t sleep. One thing that you MUST keep in mind is that the purpose of a small, product launch is to build buyer leads which is a list of people who buy from you. Although some profit is made with the first promotion, it is not a substantial amount, because that is not the goal.
With your first product launch, you will want it to be relevant to the topic on which you published your lead magnet, and you will want to triple, or even quadruple the value that you give. Try to think about something you’re passionate about, and then build it around helping people on that subject. If you already have a blog on a certain subject, then build it around that subject.
Email/Promote Relevant Offers
As it turns out, Email Marketing is not only one of the best ways to market your blog, but it can also make you money.
Now that you have a good list of buyers and/or people who subscribed to your blog to work with, this is where you start making money. You can promote more of your own products or services, (digital products like a video course or e-book you wrote will be the easiest), as well as products as an affiliate. This means you promote other people’s stuff and get a commission if a sale was made through your referral.
One thing that you need to pay very, close attention to is that the value of the products you promote. This is optional, but it is always a great idea to ask the creator for review access. This will give you the opportunity to go through the product, thoroughly, so that you understand what you are selling to your subscribers. Once you’re set to go, send out an email promoting that product, and from there, you can keep doing so.
One great program is the Amazon Associates program where you can get paid promoting anything people buy on Amazon.
Try Not To Only Promote- Give Value
If all you do is send email promotion after email promotion to your audience, it won’t be long before they stop trusting you, stop liking you and you burn them out.
If you have a blog, it will be easy for you to send value emails. You can send them to your new blog posts, and maybe for every 1 week of value given, you can send a promotion to something. You will have to see how your audience reacts best to determine the best value/promotion schedule to give them.
Another way to do this is offer posts that have a ton of value but also have affiliate links in them. One example is maybe you write a post about the best schedule for watering plants in your garden. You can promote different hose types in your article from Amazon. If you do it this way, you can send these posts to your audience every day! It’s called a “soft sell.” The purpose of your post is to give value but you’re also going to get some people who will buy the hose because it’s a very targeted audience who would go to read that article.
Rinse & Repeat
Since repetition is the master of all learning, eventually you will get to a point where you can send one email and it is very common for you to bank a few hundred, or even a few thousand dollars per product promotion. Not bad for taking all of a couple minutes to send an email right? This happens over months and years of consistent action from marketing your lead magnet, product promotion, and following up on your subscribers and buyers by promoting value. Now you know how to make money sending emails.
Here’s a summary of what we covered to do on how to make money sending emails.
1) Have some sort of free offer or newsletter signup on your blog (or maybe you already have a list of people from some sort of group you have offline)
2) Sign up for AWeber
3) Get your first email out to your tribe
4) Send value and promotion follow-ups, and enjoy making money!
If you found this article useful, check these out as you may really like them:
- How to Make Money With Shopify
- How to Make Money Writing Online
- 3 Ways to Make Your First $100 Online
- How To Start a Profitable WordPress Blog