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A content marketing software is an essential tool for creating and managing your content marketing campaigns.
A basic software comes with a content hub, reports and analytics, calendar, collaboration tools, and workflow tracker. The more advanced ones come with up to date features like the “Influence Search” or “Trending Filters.”
With so many options out there, you might find it tricky to find the best one for your personal use or for your team. There is no single best tool but the right one should at least fit the level of complexity needed for your campaign.
Regardless if you’re using the simplest or the most robust content marketing software out there, here are ways you can maximize its benefits:
Use a tool to produce engaging content.
If you have been in this industry for quite some time now, I’m pretty sure you already know the biggest challenge in content marketing. It’s producing a content that will engage your audience.
That is the essence of content, right? You are striving to produce it because you want to catch people’s attention. Also, you want them to buy your products or services. You want to influence them.
But what exactly is an engaging content? Newt Barrett from the Content Marketing Institute defines it as something “attractive and appealing that disarms you from your very first encounter…and makes you want to linger to learn more.”
The challenge is to create something that will make people want to linger to learn more. How is that possible with hundreds of thousands or even millions of blogs and websites sharing the same goal as yours?
Perhaps you may want to start by getting to know your audience a little more. What are the things they value?
If you produced something right now, will it be meaningful to them? Will they actually talk about it with friends?
By knowing what your audience is looking for, it is easier for you to create something that will make them feel it’s specially created for them.
A content is just like a product or a service. You want to satisfy your customer to the very end. It starts and ends with a good story.
One sign that your content is engaging enough if it has a lot of likes, shares, and comments on social media. Your content either informed your audience or evoked their emotion for them to share it on Facebook or retweet it on Twitter.
Speaking of social media, there are also content marketing software you can use for tracking your social media pages. I like Salesforce Social Studio because they will help you optimize your content before publishing them on various platforms.
You will have an idea whether your content is effective or not because Salesforce will give you the insight through their feedback tracking.
They have an easy-to-use interface that can be used right from drafting and sharing down to reviewing the content.
When your user is engaged, you have a better chance of elevating your authority in search engines. The most important of all, it improves your brand visibility.
Produce enough content.
The next biggest challenge in content marketing is producing enough content. Oftentimes, the root of the problem is curating content.
If you are having a hard time streamlining your work, I suggest you use a tool comes with a content curation functionality.
One example is UpCity. They are actually known as a marketplace for finding SEO professionals but they also have the Agency Growth Engine to help marketers streamline their strategies.
Their content curation feature makes it easy to find the best types of content for your target audience.
And once you know which types of content to write, you will be more consistent in content production. It does not necessarily have to be everyday but at least make it a point to post regularly especially if you already have a large following wait for your next post.
As I have mentioned, they are more of a marketplace for finding SEO pros. So expect to be offered with your own team of SEO professionals.
If you badly need people who can help you optimize your content, this is not a bad idea at all. But if you don’t have the budget yet for these kinds of services, read my next suggestion.
Apply custom reports to come up with better SEO strategies.
All content marketing software comes with a free report or analysis. Use these free stuff to your advantage, because who knows, they may actually help you improve as a marketer.
One of my favorite software for productive analysis is Optimizely. Their in-depth report helps you monitor not just the quality of your audience’s experience.
They will let you know if there are changes in your customer’s browsing behaviors. If a certain user often visits your website and suddenly became inactive, it’s possible you are no longer producing the kind of content he/she wants to see.
HubSpot Marketing is also equipped with SEO tools to help you plan your content strategy around topics that will help you become an authority site in your niche.
Their SEO tool works by giving you advice as you type your content. You can integrate this tool with analytics so you can measure your SEO ROI.
Let’s admit it, SEO can be sometimes complicated and without a tool, it may be difficult to come up with a good strategy for your website.
Making it on the top rank is hard work, and for you to measure how you’re doing it is important that you have an analytics for it as well.
Find the right keywords and use them accordingly.
There are software that you can use to see how your keyword ranks. This way, you will know how to make an article or any kind of content more discoverable.
HubSpot Marketing is one of the software that offers a reliable keyword tool. Having this kind of tool will be very useful especially when you need to speed up your content creation.
With a content marketing software, it’s easier than ever for marketers to get to know and track their audience.
ActiveDEMAND, for instance, drills down to the words a user often uses when searching on a website.
When you have an idea of your target audience’s frequently searched terms, you know what you need to address. It means you will have an easier time producing more relevant and audience-centric content.
Finding keywords can be time-consuming. Without a tool, it may take you hours thinking of words relevant to your topic and researching the related terms.
If you want to save more time finding keywords for your next blog topic, I suggest you use a tool because it will save you a lot of your precious time.
Once you have the keywords, you can now start drafting your content. Study about the right placement of those words and how to optimize them for search engines.
Social media content management software usually have one thing in common: they will let you schedule posts ahead of time.
This kind of feature, more known as automation, is a big help because you can schedule social media sharing for all platforms in just a click. Even if you are on a vacation, your audience will still get to see a post from you on social media.
If you are looking for an all-in-one content creation platform that can also be integrated with your social media pages, there’s Beamer.
Their post scheduling function is ideal for those who have a hard time posting announcements and product updates.
Read also: How to Use Social Media to Boost SEO
Meanwhile, automation does not only apply to social media pages. You can also use it for marketing.
HubSpot, for instance comes with a marketing automation tool. It allows users to use a lead’s behavior for tailoring emails, content, and offers. This will be nice if you have a small business.
Use a software to keep track of everything.
One of the challenges of running a campaign is realizing your team is not as organized as you think you are. This can happen regardless if you are a one-man team or you are a dozen in your team.
A reliable tool will help you rethink your strategies and get to the details, like what you expect from it and why in the first place you built them.
If you want something that will centralize your content production workflow, I recommend Percolate.
They are suitable for agile marketing teams because of the Kanban Boards. You can use it to stay on the loop when it comes to your content production process.
As you can see, there are a lot of reliable tools out there to help you streamline your work. I, myself, use a handful of software for my own content marketing because they have been useful in saving time and money. In today’s busy world, it’s a big relief to get some help with some aspects of your job.
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