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Driving as much traffic to your blog as possible is important. And using Pinterest as a traffic source has proven to be highly beneficial to a lot of bloggers, including myself.
I have been using Pinterest for a couple of years, and most of my traffic comes from Pinterest.
However, I do not always have the time to manage my Pinterest account manually. It takes so much time if you want to do it on your own. That is no issue if you only have your blog to worry about. But if you have other business to attend to, then manually working on your Pinterest account can prove to be counterproductive.
The holy grail that you need to automize your Pinterest marketing strategy. Today we will go into detail on how to use Tailwind to get more traffic.
Watch the video below:
What is Tailwind?
The best part is that Tailwind is a trusted partner of both Pinterest and Instagram. You are not hacking anything by using this tool. It is all legal and fair game.
How to Use Tailwind to Drive More Traffic
Tailwind offers many possibilities for its users. When used properly, you can see an increase in traffic from Pinterest.
Once your account is set up, you will have access to relevant analytics related to your Pinterest account. These include data points about your activity on Pinterest, the performance of your pins, and some board insights.
Step 1: Account set up
You can easily create your account on Tailwind. It does not take many clicks to do so.
- Visit Tailwind App Official Website
- Click on “Free Trial” at the top right side of the page.
- Choose to connect it with your Pinterest Account
- Optional: Install the Tailwind App Chrome Extension if you use Chrome as a browser.
As a new user, you will have to create a schedule for your posts and update your profile. This is how your dashboard should look like as you are starting out:
Now, your account is set up. It is time to move on to the next step.
Step 2: Scheduling content
Among the best features of Tailwind is the scheduling tool. It allows you to schedule a number of pins at once and you get to select when and where they are pinned.
This is important as many bloggers admit to setting up their account for two weeks or even a month ahead of time. Their schedule is always busy and spending the first day of the month scheduling 30 days worth of content gives them a headstart.
With this option, you won’t have to log in to your Pinterest account every time you have something to post. You could schedule everything from Tailwind and focus your time on other marketing techniques that can bring your website even more traffic.
To schedule your posts on Tailwind, you just follow these simple steps:
- Go to “Publisher” on the left side of your dashboard. As you can see, there are already set time slots by default. You can either leave them as is or change them according to your needs. You can even add your own time slots.
- Now, you can go to your Pinterest account or your website, and start pinning images directly thanks to Tailwind Chrome Extension.
- Or, you can go to Tailwind Dashboard and create a new pin.
- Once your Pinterest account is active, you can go to “Insights” on the left of your screen and select “Pin Inspector”. This feature allows you to check which of your pins gets more engagement.
- You can select “schedule a repin” for every pin that has gotten a good enough engagement.
- Tailwind allows you to pin into one or more group boards. You should select the board or boards you want to repin it to. It is preferred to schedule the pin in an interval so that it does not trigger any spam algorithm.
It is important to pick the right boards to pin or repin on. That is what the next step is about.
Step 3: Analyzing board for virality (group boards)
Pinterest has said that when you pin on group boards with low engagement, you unintentionally tell the algorithm that your pins are not getting much engagement and, therefore, aren’t worthy of showing them to users.
So, to avoid that, you should only pin your pins in boards where they are relevant and where there is much engagement.
Deciding which boards fit the descriptions used to be a nightmare until Tailwind came along. There is a feature that allows you to check the insights of your board before posting your pins. You can see which of the group boards actually bring you more traffic.
To find out which boards are the best for your pins, you follow these simple steps.
- On the left of your screen, you go to “Insights” and select “Board Insights”.
- You need to check the boards for “Virality Score” and “Engagement ”
- Once you know which boards are more important to you, you can organize them into lists based on topics.
- To create lists, you go to “Publisher” and select “Board List”.
- You can organize your board lists and pin or schedule pins/repins directly to them afterward.
Step 4: Tailwind Tribes
Tribes are relatively new to Tailwind. In a nutshell, Tribes are a bunch of people in a certain niche who share each others content. There is a general rule of thumb that says “your pins should be 20% of your content and 80% of others’ content.” While this is not always right, the concept of Tribe tries to help you make this possible.
A “Tribe” allows you to share your content with other members so they can decide whether or not to repin it to their own profiles and group boards.
This means that you also receive new pins that you can share on your profile as well.
It is best to keep it 1:1. You repin as much as you want others to repin your content.
To find the right tribe, you just follow these simple steps.
- On the left side of your screen, you select “Tribes”, and then “Find Tribes”.
- You then choose from the themes provided, or you can search for your own topics.
- You then request to join, and you wait. Once you are in, you can add your pins and repin others’ pins.
It could easily be a nightmare to work manually on improving your Pinterest marketing strategy. Therefore, I suggest you do like many professionals are doing and use Tailwind to help you solve your scheduling issues.
Not only that but because Tailwind has so many other features, your Pinterest profile, as well as your blog, will soon see growing numbers in traffic.
Let us know in the comments if this article has helped learn how to use Tailwind.
Before you can really put Tailwind to maximum potential, you’ll need a solid blog to actually drive traffic to.
You can download my Pinterest Traffic Playbook for free, which goes into more detail.
If you want to speak to a member of my team, you can book a strategy call here.
Here’s some other content you may find useful:
- Ultimate Pinterest Traffic Guide: How I Drove 1,000,000+ Free Visitors with Pinterest
- The Best Blogging Tools For Beginners And Bloggers Of All Levels
- How to Make Money With Pinterest Affiliate Marketing