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Whether you have just started a business or have been an entrepreneur for years, constantly increasing your knowledge in skills will help you scale up your business and rake in the profits.
Though you may be an expert in your field, you may need a little extra help when it comes to marketing. You may have considered hiring an expert, but often that’s just not in the budget.
Marketing books can be a great source of information and practical tools. You will gain ideas on how to increase your website traffic, grow your brand, and increase your sales. Beyond that, you’ll find valuable tips on how to network, expand to new markets, and more.
That’s why we have gathered this list of the 10 best marketing books to help you take your business to new heights.
A follow up to his first book, “Crush It”, Gary Vaynerchuk’s “Crushing It” explains the magic of the internet and how its application to the field of marketing. His belief is that the internet allows us to forge more connections and grow our knowledge more than ever before. It provides business owners with the potential to grow their business faster and more efficiently.
Social media, in particular, has allowed business owners to connect with people that can help them grow, mentor them, and even buy their products and services. He describes platforms such as Facebook, Instagram, Snapchat, YouTube in being rather radical–and explains how to use them to increase traffic and sales.
Read also: How to Use Social Media to Boost SEO
His book not only offers advice on how to use social media in advertising but also shares success stories from people who benefitted from his first book. Pick up “Crushing It” to up your social media strategy and presence.
Seth Godin is a renowned blogger, lecturer and best-selling author who has inspired numerous entrepreneurs to persevere and move forward in their businesses and life. He’s known for many popular quotes in the business world and has contributed many groundbreaking think pieces.
“This is Marketing” teaches readers the basics of marketing: identifying your demographic, building trust with your target audience, and creating opportunities. But what really makes this book special is that Godin’s marketing wisdom and strategies are rooted in his own personal values.
He teaches business owners that great marketers don’t use consumers to solve their own problems – they use marketing to solve other peoples’ problems. Essentially, marketers don’t just make noise – they make the world a better place.
His book goes over his belief that the goal of every salesperson is to offer products and skills that help customers live better lives. Doing it for the money is not enough. Doing it dishonestly is unethical.
Donald Miller has helped hundreds of entrepreneurs through his online courses and his book “Building a Story Brand” took that to a new level.
If you are in the process of honing in on your brand message, this book will be a godsend.
He applies some of the same methods he teaches in his course by covering the 7 universal story points including how humans interact, how people make purchases, how to create a brand message, and how to create the most effective messaging for advertising, social media, and more.
No matter where you are at in your business, “Building a Story Brand” will help you transform the way you talk about your business and the value you give to your customers.
Published in 1984, “Influence” by Cialdini is a marketing classic, but the techniques are still relevant today. If you are looking for a holistic how-to for becoming an influencer in your niche, then this book will set you in the right direction.
He states that the key to being successful is harnessing the power of persuasion and applying those methods to business and your life in general. Combining psychology with strategic business practices, he lays out a roadmap for how to get what you want and make waves in the business world.
In “Influence” you will learn the 6 universal principles of persuasion in order to win people over – or defend yourself if need be. This book is not only good for mastering sales but also being successful in interpersonal relationships. It’s way more than simply making money with words.
“Fanatical Prospecting” is a comprehensive book dedicated to covering sales prospecting and boosting productivity in your business. Blount shares ideas on how to be more efficient, business growth, and helpful tools for filling your pipeline.
He goes on to explain the main reason why businesses fail – that they are unable to fill their pipeline and fail to prospect consistently. Other businesses do prospect, but they may be targeting the wrong audience or demographics. This means that their message is off, which causes their marketing to underperform.
The key, he says, is for businesses to determine where to sell and who to sell to.
He breaks down his step-by-step process for acquiring real prospects the right way. The book also includes tips and techniques from top business people. It includes lessons on email marketing, social selling, increasing calls, the Familiarity method, and more.
If you are struggling to drive consistent leads to your business, or are looking to scale up, then “Fanatical Prospecting” will help you create a strategy that works for your business structure and goals.
The premise of Kiyosaki’s book is uncovering what “the rich teach their children about money”, That is, what are the lessons that people need to learn in order to attract wealth and live out their version of success?
Many business owners struggle with money mindset, no matter how much money they make. This can limit how much they charge, how they invest in their business, and how they manage their business finances. “Rich Dad Poor Dad” advocates for financial literacy in all areas of life.
In this marketing book, you will learn lessons on how to establish financial independence, investing in your own business and other ventures, increasing your financial intelligence, and how to grow your business exponentially. You’ll come away with both a shifted mindset about money and practical methods for mastering your business finances.
This book is also a sequel (to the “Blue Ocean Strategy”) but the takeaways may be even better than from the original. “Blue Ocean Shift” aims to show business owners how to move beyond competition and achieve new growth through inspiring confidence and loyalty in their audience.
A focus of this book is on moving away from the idea of “competing” and instead to think about markets differently – or even creating new ones. The reality is that there are ways of inspiring interest and carving out your own niche, versus comparing your brand to others.
Part of being a successful business owner is keeping your eyes open to new opportunities. Don’t be closed off just because you think the market is saturated or that what you are doing has been “done before”. Find the right shift, and you can open up new avenues for traffic, profit, and more.
8) Hacking Growth – Morgan Brown & Sean Ellis Hacking Growth – Morgan Brown & Sean Ellis
“There was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, and” Facebook was MySpace’s sorry step-brother…”
How did these businesses grow into the powerhouses they are now? “Hacking Growth” uncovers exactly what strategies these companies used to rise to success.
Brown and Ells breakdown a methodology called “growth hacking”, which involves a data-oriented approach to accelerating growth faster than the average business. It focuses on building a strategic team, testing methods against each other, how to attain customers, and more.
“Growth Hacking” has been described as the ultimate toolkit for business owners that are looking to reach their full potential without being preoccupied by what their competition is doing. By focusing on the analytics and data surrounding their business and niche as a whole, business owners can find those “hacks” their competitors may be missing.
This is an essential marketing book for anyone who’s tired of placing bets and wants strategies that are efficient, consistent, and replicable.
What makes people buy?
Is it psychology? Science? Clever marketing? Something else? In Martin Lindstrom’s best-selling book “Buy-ology”, we find out what’s at the core of consumers’ purchasing choices – and how to apply what we know to our own advertising tactics.
From taglines and jingles to product labels and website design, Lindstrom covers what affects the human psyche to drive people to take action. He even delves into the nature of the subconscious and how certain products, aesthetics, and feelings tap into humanity’s most essential nature.
He then goes on to debunk some of the most common myths about marketing, advertising, and promotion. Does sex really sell? What affects to certain colors have on buyers? Find answers to all of these questions and more.
However, it’s not enough to simply know the “Why”. The author breaks down the “How?” so that business owners know how to apply these data-driven and psychology-focused methods to their business marketing. Then, they can reap the rewards of giving consumers what they really want rather than playing guess-and-check.
How is personal growth tied to business growth? Do our own life experiences play a role in how we do business?
There’s no doubt that Arianna Huffington has risen to great success. However, it hasn’t always been an easy road. In the beginning of her book, she describes her wake-up call moment (an injury) that left her wondering what the meaning of success was – and whether it was really for her.
In “Thrive”, she makes a case for redefining what it means to be successful in both business and life. Is the usual #hustle conducive to living a life that’s fulfilled? She would say no.
She is a critic of the “always busy” mentality that a lot of entrepreneurs cling onto. Being successful doesn’t always mean working harder, but working smarter. Mental health, sleep, and balance is just as important as having a strong work ethic. You simply can’t reach your full potential by being plagued by chronic stress.
“Thrive” is a reminder for business owners to take a breath from time to time. That you really can have success while taking care of yourself. Huffington gives you actionable steps for maintaining your own well-being while you climb your way to the top.
What’s Your Favorite Marketing Book?
Hopefully, you have found a book from this list of the best marketing books that has inspired you to take more control of your business. If you are looking to explode your traffic and your profits, any of these books will help you shift your mindset and apply new strategies to aid your business growth.
If there is a marketing book that you think should be added to this list, let us know in the comments below.
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