With so much being produced online, standing out and capturing your targeted reader’s attention is becoming increasingly difficult.
One of the tasks that bloggers struggle with is creating content that grabs attention.
So, what can you do to attract your readers and win their hearts?
Creating content that speaks and resonates with your readers is the key.
How can you consistently produce that kind of content?
I will tell you;
Just pumping out content does not work now. You cannot just create, publish, and hope people will find your posts and read them.
People have become really smart on the net. They carefully choose what they want to invest time in.
In fact, you only have 0-8 seconds to impress a first time visitor, before they turn around and leave.
Even if you succeed to keep your website visitor on your page-
How can you win your reader’s heart and make them your loyal followers?
In other words, how can you build your own tribe?
In this article, I will share with you 3 tips you can implement right now by which you can increase the engagement on your blog.
1. Branding and Messaging
Branding and messaging can make all the difference to your blog in the long-term.
You might have heard influencers or blog owners say that you need to specialize or target a specific niche to succeed.
They are correct, because when you choose a specific niche to help a specific group of people; you have already positioned yourself in an authoritative position.
However, in order to get to that position, you have to create awesome content. we will get to that later.
Now, let’s talk about branding and messaging.
If you want to stand out, you have to create a brand message by which you are going to introduce and promote your business and how you can help your target audience.
Your brand message must be clear and easily understood.
It should answer three questions:
- what is your blog/business about?
- Who is it for?
- How can it help?
Let’s see a couple of examples:
The branding message of Copy Hackers is-
“Copy Hackers promises to help you write more persuasive, believable and usable copy…sans pixie dust…so you can boost your website and email conversion rates.”
It clearly states that they will help you write good copy with the strategies like persuasion and evergreen content to help you to boost your conversion rate.
This message is perfect for describing what you can expect from Copy Hacker and what you will learn.
Problogger does this pretty well too.
” A blog that helps bloggers to add income streams to their blogs.”
Clear and concise, yet captures the whole purpose of ProBlogger.
You should have some kind of tagline or message like these. It is okay if you are just starting out and you are confused on how to describe your blog purpose.
It does not have to be perfect and yes, you can tweak it later. After all, it’s your blog.
Now the question: how can it help to capture your audience?
Well, Good question.
By creating a brand message it will be clear for you, as you will know; what readers or audience you will be creating your content for.
And your readers will know what kind of information they will get from you.
So when you are completely aware of what knowledge you are going to provide and to whom you are going to provide; You can create content that your audience actually needs.
Take me fishing.org site– their message-
“Check our inspiring and educational blog articles about fishing and boating written by experts, get fishing tips and tricks and read personal stories from anglers who live and breathe fishing and boating. Learn new fishing skills, boating resources, fishing etiquette, conservation and more.”
And they produce- articles about fishing, boating, new fishing gears, skill, tips and tricks for fishing.
They do not talk about fish farming, cooking fish, selling fish, what is happening in the fish.
Although all are related to fish, their blog is for those people who love fishing, take boating/fishing trips, and who want to learn fishing.
So, the people who are searching for choosing right jig, fishing tips, fishing in winter season or planning fishing trips for the family is the targeted audience for Take Me Fishing website and they address the specific question their targeted audience asks or will ask in their blog.
Because readers is more likely to listen what you have to say if you are specific. Once they land on your site they will draw a mental picture of you and what you do.
So be sure to be specific in your brand message and this is how you can attract the right audience to your content.
By providing the right answer to right people you can convert your visitors into loyal fans.
2. Creating authority content:
Remember I was talking some time earlier about how you have to create the right content to position yourself in the authority position.
In this tip, we are going to talk about that.
So what is authority content?
How will it help?
Authority content is basically a well written and structured content that answers a problem clearly and makes the reader feel they have learned something from it.
Think about it-
I do not know if you ever have felt this-
You read an article online and at the end of the article you feel- Oh! man what a good piece of content, I now know all the steps to do this or that.
A content that helps its reader to go from point A and achieve point B is good. Effective content also can be called an authority content.
By creating authority contents in your niche you will position yourself as the go-to person for that niche and your readers are much more likely to engage with your content if it provides nothing but value.
So how can we create authority contents?
Simple- be thorough and provides a lot of example and practical tips.
People now want results, not theories.
So, if you can create a long-form content that helps your readers solve a specific problem. They will love you for it and chances are they will be much likely to click your call to action bar at the end of the content rather than clicking away from your blog.
You can instantly convert your cold traffic into leads with content upgrades or lead magnets.
You want to see examples of authority content-
See blog post from sites like- Moz.com, Copyhackers.com, buffer.com, hubspot.com, kissmetrics.com
They go above and beyond to write valuable, useful and authoritative content.
3. Targeting emotions:
Emotion marketing or targeting emotions in content can really increase engagement, conversion and even sales but only if done right.
Online marketers always research why people buy a certain product and what made them take the decision to buy a product?
The answer is not rationality or logic, but in fact, our decision of buying comes from our emotional triggers or experience.
Studies show that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.
Pringle and Field analyzed 1,400 successful advertising campaigns that were submitted to the IPA databank over three decades. They sought to compare, as reported by Neurosciencemarketing.com, the profitability boost of marketing campaigns that relied largely on emotional appeal with those that relied heavily on rational persuasion and information.
So how can you target emotions in your blog?
Best way to connect with your readers through your blog is by “Storytelling”.
Storytelling and connecting with the audience are very important in content marketing strategies. It is one of most powerful tool you will have as a blogger.
The blog is all about being personal and sharing stories.
You can create emotions through storytelling. It is a powerful tactic to leverage both from connecting with the audience perspective and from a marketing perspective.
Derek Halpern uses this tactic very well.
He uses a story at the beginning of the post in almost all of his blog posts. It is his specialty to attract the reader from the beginning and hook them till the end.
Also, he uses this kind of tactic in his email subject lines and other communication channels as well.
He always has some stories to share. He proves how storytelling can be a powerful marketing tactic to really connect with the readers.
Resonating with the readers and providing them value increase the chance of conversion and sales.
Here you go 3 tips to win your reader’s heart.
Quotes from some successful influencers-
All business is about building relationships with people and when you do, you always get a return R on R without even trying to sell.- Ted Rubin
Gary Vaynerchuk on Employee Motivation
Figure out what it is your employees want most in life, and help them get it. Let them know that you are invested in it. Check in with them often on how it is doing.
It is all about your audience. You have to create a blog strategy that will help the readers.
Not quick fixes but values that your readers can take away from your content. This way you can build a community that not only engages with you but encourages and supports you.
If you like this article, please leave a comment below. Also, you can read other related content:
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- 6 Resources Every Blogger Should Know About
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Guest Author Bio: Fatama Zohora is a content writer and marketer. She is the owner of Fatamaz Space. She creates value-packed content that speaks the reader’s language. When she is not writing she enjoys coffee and watching movies. Connect with her on Twitter.