It is important to have your blog content optimized for search engines as well as people. At this rate, Google bots are smart enough to figure out which content is trying to trick the system with overuse of keywords. This is forcing all content writers to think more about their audience first. However, there is a still a way for you to write your blog content with SEO in mind.
As a matter of fact, the best way to have your content put in front of as many people as people is by writing it with a full understanding of what both search engines and readers expect. You can write articles without optimization, but chances are, not as many people will read them.
But if you take time to optimize your content, not only will you get the best ranking positions, but you’ll entertain your readership as well.
In this article, I will show you a few ways you can write with SEO in mind without having to lose your audience.
Tip #1: Valuable Information Is Key
Now, Google isn’t yet able to completely understand what your blog post is about. Therefore, they can’t really judge its quality. People, however, have that ability.
Although there are still debates in the SEO community about this, Google is probably looking at the data from user interaction with your content to evaluate its quality.
SEMRush latest study showed that pages where users stay longer tend to do better in rankings. This means that if your content is valuable enough for readers to stay and read it in full, then the chances are that page will gain more positions over time.
It is not always about the length of the blog posts. I mainly write short articles about blogging and making money online on here, and yet traffic keeps growing.
Tip #2: Keywords Matter
As said above, Google isn’t able to understand text yet. They are still using keywords to categorize the content of your pages. However, keyword density isn’t cutting it anymore. In fact, overuse of keywords in your articles can be cause for a drop in rankings in some situations, while others have seen a more positive effect.
(Careful not to over optimize. There is no secret percentage, it’s all about testing.)
What Google uses today is co-occurring keywords to understand the text better. They look at the context in which terms are regularly used to determine whether pages are relevant to a query by the searcher. Therefore, instead of focusing your writing on just one keyword, you should find a bunch of them and use them all in the right context.
Tip #3: Write to Attract Links
When you write with SEO in mind, you don’t have to consider your audience, but the RIGHT audience. It is always great to publish an article that most of your following will enjoy, but that doesn’t mean it is actually valuable.
What you should focus on is writing content that will attract links from bloggers in your niche. There is no harm in writing a simplified guide that beginners will understand, but the experts who have been writing about the topic won’t link to it.
Your content (or at least, a good portion of it) should be targeted at bloggers who can link back to it. Of course, there are a lot of strategies to do so, and blogger outreach is the best of them.
In this case, usually long-form content, such as Skyscraper content (as outlined by Brian Dean) is what will get the job done right. Over 2,000 words of valuable information that even experts in your niche will appreciate.
Tip #4: Tell a Story
I don’t mean you should write another “Great Expectations”, but your content needs to tell a story within its lines. Maybe it hasn’t been proven yet, but storytelling is the most successful business the world has ever seen.
Everything that is great, that YOU think is great, must have a story linked to it, to back it up. Your story could be as simple as “if you do this, you get that”, or as complicated as a year-long case study with many factors involved. At the end of the day, there should be something to learn in the form of a tale.
This allows your readers to connect with you on another level. They will be more inclined to engage with you and share your content on their social media. Again, there is no definite proof that this social media presence is positively or negatively affecting your rankings, but many have seen an increase in organic traffic when they went viral on social media.
This brings us to the fifth and final tip.
Tip #5: Engage Your Readers
Another factor that plays into how Google evaluates the quality of content is on-page engagement; comments and shares. Google has said that the comment section helps the bots have a better understanding of the content so that it can determine where in the SERPs it should be.
Most likely, Google bots are following the positive and negative words in the comment section and the context they appear in to decide if the page is valuable or not.
Therefore, as you write with SEO in mind, leave room for your readers to comment and talk about what they agree or disagree with on your blog posts.
I see far too many bloggers either disabling the comment section or allowing all kind of spam comments to be published. They are passing on an excellent opportunity to improve both their rankings and their content.
The comment section is a blog post topics generation field. You can just go read a few of them, and you’ll start seeing questions that your audience expects you to answer. Pick one and write a good blog post about it and enjoy more organic traffic.
Writing content online with SEO in mind does not mean that you have to alienate your readers. Your writing should always target the readers first, and search engines second. The future of SEO is about how happy the searcher is when they find your content.
Now, it’s over to you.
Let me know what you think of these tips. Also, if you have any other suggestions, comments, or questions, don’t hesitate to leave down below.
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